There was a lot to unpack from Watches and Wonders 2026, so here's our standout picks from the top brands.
Starting with Rolex, the new ombré dial Datejust immediately caught our attention. It’s one of those designs that feels destined to become a future classic. It's striking, versatile, and just different enough to separate itself from the rest of the lineup.
Alongside it, the Jubilee motif dial on the Oyster Perpetual is very reminiscent of the Celebration dial, but done better. It’s a bold move, but one that works surprisingly well.
The latest Daytona, however, feels a bit more nuanced. On paper, it checks all the boxes, but it doesn’t quite deliver that same instant “wow” factor that we saw with the Le Mans edition. It’s a strong release, just not a breathtaking one.
The Day-Date lineup, on the other hand, is where things really shine. The new Jubilee gold case & bracelet elevate the model even further, and the light green aventurine dial is particularly captivating. There’s also a meteorite-like dial variation that, even from a brief look, seems incredibly promising and unique.
Audemars Piguet took a different approach this year, with releases that felt more experimental than cohesive. Some will appreciate the creativity, others may find them a bit out there.
Patek Philippe, as expected, delivered a wide range of compelling pieces. New dial variations for the 5270P add depth to an already iconic model, while the Cubitus Perpetual Calendar, we think, is a design that stands out in a good way. The updated 5227G, now featuring a rose-gilt opaline dial, is another highlight, offering a refined and elegant refresh.
To mark the 50th anniversary of the Nautilus, Patek introduced three new models that pay tribute to historical references, blending heritage with modern execution in a way only they can. And in true Patek fashion, they also unveiled a $250,000 desk clock, because why not?
Outside of Watches and Wonders, Richard Mille also made a statement with the updated RM055-01 “Bubba Watson.” While it maintains the same recognizable aesthetic, the slimmer profile gives it a more refined and wearable edge. It’s a subtle evolution, but one that will likely resonate strongly with collectors. All in all, this year’s releases offered a mix of innovation, refinement, and a few surprises. Some pieces immediately stood out, while others may take time to grow on the market.
