Rolex has quietly introduced new Candy Pink and Lavender dials for the Oyster Perpetual 41—an unusual mid-cycle move. While the timing raises questions, it hints at a larger strategy ahead of expected changes in the market.
Rolex Soft Launches Lavender & Pink OP 41 Dials Ahead of Price Hikes
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Rolex quietly added Candy Pink and Lavender dials to the Oyster Perpetual 41 lineup. An unusual move, as Rolex almost never updates models outside of their annual Watches & Wonders release cycle. So why now?
This mid-cycle addition might be strategic. With a widely-expected major retail price increase in early 2026, Rolex may be building more “high-demand” configurations that trade over retail. Models that command a premium on the secondary market often help Authorized Dealers incentivize buyers to also purchase slower-moving or precious metal pieces.
Right now, early resale ask prices are landing around $16k-$17k, a bit more more than double retail. As initial hype cools, these will likely settle closer to $11k–$13k, still a healthy premium for an OP.
In short, these new OP41 dials weren’t just a quiet release, they may be a strategic setup for what’s coming next.
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